The AFL's Coleman Medal is on track to be won this season with the lowest goal tally in more than 30 years.

Hawthorn's Lance Franklin and Richmond's Jack Riewoldt, both past winners, are tied for the lead on 54 goals, with four rounds remaining.

Franklin topped the century for his previous medal win, kicking 102 goals during the home and away season in the Hawks' 2008 premiership year.

But barring an unexpected late surge from Franklin or Riewoldt, or a huge purple patch from one of the chasing pack, this year's award will be won with a much more mediocre figure.

If Franklin maintains his current season goal rate and plays the Hawks' remaining four games, he is set to finish on 68 goals, with Riewoldt on track for 66.

Not since Hawthorn legend Leigh Matthews won the Coleman with 67 majors in 1975 has the medal been won with a tally even close to that mark.

If this year's forwards fail to match Matthews' total, it will be the lowest Coleman Medal tally since Hawthorn's John Peck won with 56 goals in 1965.

Collingwood's Travis Cloke, who has 51 goals, Carlton's Andrew Walker (48), St Kilda's Stephen Milne (46) and West Coast's Josh Kennedy (42) are others within striking range.

The likely low Coleman Medal goal tally is in stark contrast to expectations for the Brownlow Medal, with Carlton captain Chris Judd tipped to possibly poll the most votes in the history of that award.

The two-time Brownlow winner polled 30 votes, two shy of the record, in winning the game's highest individual award both last season and in 2004, with this season generally assessed as superior to 2010.

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