It's more slow-burning than scorching success but the Storm continue to make their mark on Melburnians.

And having a recent success rate of playing in four successive NRL grand finals certainly helps.

An estimated 10,000 loyal fans are expected to make the trip north to Sydney for the NRL grand final against Parramatta, where they are hoping to witness the Storm's second title since 2007.

That includes a busload, dubbed the Storm Express, who will travel overnight and arrive in Sydney at 7am on game day.

Storm chief executive Brian Waldron is even more impressed by the number of Victorians expected to watch and support the Storm on television after an estimated 370,000 tuned into their preliminary final win over Brisbane, which was played on AFL grand final day.

"We envisage about 10,000 will be travelling and on top of that, we'll have our share of support from those we have up there," Waldron said.

"Of the 80,000, I'd like to think we can get 15, 20,000 supporting us, which would be good.

"The majority of Melburnians who follow sport, and that would be 90 per cent of the population, would be aware that we're playing in the grand final this weekend and have some interest in it and be supporting us in their own way.

"The television numbers were sensational, it was a fantastic turn-up on AFL grand final night.

"I think there's a genuine loyal supporter base now exceeding 20,000, which need to transfer into membership."

The Storm have organised a live site for fans in a venue at Etihad Stadium, the scene of their two wins through the finals.

It will be available for fervent fans to also watch Melbourne in the youth grand final against Wests Tigers.

Waldron joined the Storm in his current role in 2005, previously chief executive at St Kilda, so he knows what his code is up against.

"We don't see the AFL as the enemy, we've never tried to do anything but co-exist, because everyone who plays for the Storm, works for the Storm, supports the Storm has an AFL team.

"But we'd like to think that the people in Melbourne, and given the passion we have for sport, would also take an interest in their rugby league team, and that's what we are, Melbourne's league team.

And with the move to a brand new rectangular stadium next season, Waldron predicts even better times ahead, particularly with another premiership in the keeping.

"We'd like to think our crowds there will exceed 20,000 on a regular basis and if we do that we'll be one of the top four in the competition.

"We're really pleased with support we've got."

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