AFL clubs Collingwood and St Kilda have both signed up record numbers of members.

The Magpies have passed 45,000 for the first time, reaching 45,286 on Friday, much higher than their previous record of 42,498 set last season.

"This year's membership campaign has been a huge success with over 10,000 new members joining the club," Collingwood chief executive Gary Pert said.

He said the figure was a tribute to supporter loyalty during the economic downturn.

The Saints' unbeaten run through the first 12 rounds has clearly had a positive effect on their tally.

They reached 32,343 on Friday, beating the record of 32,323 set in 2004.

Their 10-match unbeaten run at the start of the 2004 season was their biggest winning streak before their current unbroken run.

Chief executive Michael Nettlefold said while proud of the membership record, they needed to build it further in coming seasons.

"The St Kilda Football Club really needs to be setting our sights on 35,000 to 40,000 plus members in the coming years," he said.

"Members are the absolute lifeblood of our club and our success depends so much on their commitment."

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