World Cup delivers A-League member boost
Australians may be lamenting the end of the country's World Cup dream but A-league executives are jumping for joy with clubs being inundated by membership requests.
Clubs say they've had an outstanding response from the public, and they expect it will only get stronger despite any fall-out from Socceroos elimination from the World Cup after being defeated by Italy 1-0 in the knock-out stage.
Eight weeks before the A-league season kicks off on August 26, Sydney FC has already eclipsed last year's numbers of 2,500 members and 2,700 season ticket holders, while Melbourne Victory has double the members from the same time last year.
Sydney FC chief executive Tim Parker said the interest could result in the club collecting more than $1 million in membership revenue this year.
"The response has been phenomenal," Sydney FC chief executive Tim Parker said.
While momentum may die down for a short period following the Socceroos exit from the World Cup, Parker said it was clear the soccer buzz in Australia was here to stay.
"Inevitability, when the national team is no longer on the world stage, then some of the attention will go out if it," he said.
"There may be a slight dip, but when the A-league season starts again then I think we'll see it pick up, and people will remember what they've seen and a lot of new people will have been brought in, and the faithful will be flocking back."
Parker said the membership boom would have occurred without the Socceroos World Cup campaign, with the successful first season of the A-league playing a big part in attracting the public to the game.
"The World Cup has accelerated things ... but I think it's largely to do with the fact that we've demonstrated after last season that we've got a real positive, long term offer," he said.
Meanwhile, Melbourne Victory chief executive Geoff Miles says he's encouraged by the large numbers of non-traditional soccer fans joining his club, many who had jumped on the Socceroos bandwagon and were looking to continue their support for the game.
"There seems to be a huge groundswell of interest, particularly from people who are new to the sport," he said.
The scenario is being repeated at A-league clubs across the country, with Queensland Roar receiving soaring requests for its corporate boxes, and the Newcastle Jets experiencing large numbers of inquiries as it starts to roll out its membership.
Huge crowds are expected by all.
"Not as good as a Robbie Williams concert but still good," Queensland coach Miron Bleiberg joked.
Post a comment about this article
Please sign in to leave a comment.
Becoming a member is free and easy, sign up here.