A record membership tally helped AFL grand finalists St Kilda post an operating profit of $1.69 million for the 2010 financial year.

Net profit for 2010 was $7,467,049 which includes funding for the Saints' new home at Frankston, the Linen House Centre.

St Kilda chief executive Michael Nettlefold said the Saints were the second-most watched team in the AFL on television at 22,777,092 viewers, which was an increase of 18.85 per cent on 2009.

Runners-up for a second consecutive year, the Saints attracted over 7,000 new members in 2010 which led to an increase in membership revenue of $1.2m.

"We achieved significant success across all areas of the business, which resulted in our operating revenue surpassing $30m for the first time with a $5.7m increase," Nettlefold said on Friday in a statement.

"In 2010 we broke our membership record, in addition to our all-time revenue record, achieving 41,163 signed up passionate Saints supporters.

"We are extremely excited to be moving into our new home, the Linen House Centre at Frankston.

"Many people have been working tirelessly on this project to ensure the facility will provide our football and administration departments with the best possible amenities to succeed from 2011 and beyond."

Nettlefold said profit from match returns and stadium revenue was up $1.7m, due to strong attendances, the new arrangements between the AFL and the stadiums and the shift of a home game to the MCG.

St Kilda's annual general meeting will be held on February 3 at Moorabbin Town Hall.

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