AFL boss Andrew Demetriou has again accused the players' association of peddling misleading information in their pay case, despite angering players with previous such claims.

Demetriou's comments add to the abrasive feel of the pay stand-off between players and the league, with the AFL refusing to bow to player demands for a fixed 25-27 per cent of revenue.

Demetriou has been using a series of presentations to each of the AFL's 17 clubs to tell players they are being misinformed by the AFL Players' Association (AFLPA) over the financial figures involved.

That prompted a public rebuke from AFLPA chief executive Matt Finnis, who said: "Such behaviour is not very constructive or useful."

St Kilda's Nick Dal Santo and Collingwood's Chris Dawes also told the Nine Network's AFL Footy Show on Thursday night that players took offence to the comments.

"If you are potting (the AFLPA), you are potting us as a playing group," Dal Santo said.

Demetriou said he had not meant to offend players, but maintained that they had been misinformed.

"They've been told and shown various things which I've continued to say are disingenuous," Demetriou said on Friday.

"I think it's important we get the facts out there.

"As I've said, unashamedly, the numbers we have are absolutely correct," he told Melbourne radio station 3AW.

"We are close to our numbers, I live and breathe our numbers day-to-day.

"And in fairness to the players' association, it's understandable that they wouldn't have a full grasp of the numbers that we do."

Demetriou denied his comments were a personal attack on Finnis, although he used that denial to take another shot at the AFLPA.

"I don't know, at the players' association, who we talk to," he said.

"This morning, I pick up the paper and Peter Jess is talking about it won't be resolved before Christmas.

"I hear Simon Madden commenting, I hear Ben Hart commenting, all sorts of people are talking about it.

"I don't necessarily think it's Matt Finnis, but the AFLPA's getting various bits of advice from people, that's their prerogative.

"But we aren't making much progress, so I don't actually think there is a good grasp of the numbers."

He said the AFL wanted the dispute resolved by October, when player contracts run out, as it would otherwise leave players, clubs and the league in a state of uncertainty.

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