Parramatta chief executive Denis Fitzgerald says Jarryd Hayne needs pull his head in after a late night drinking session resulted in a terrifying drive-by shooting.

Test star Hayne plus Eels teammates Weller Hauraki and Junior Paulo were questioned by police after escaping injury when a single shot was fired in their direction by a gunman in Kings Cross just after 4am (AEDT).

Hayne had earlier been refused entry into the Vegas Hotel because of responsible service of alcohol regulations.

The Eels trio had attended the tri series cricket final between Australia and India at the SCG earlier in the evening and had continued partying into the early hours of Monday morning.

Eels officials are livid the players were out all night, just two weeks before the start of the 2008 NRL season.

"That's a real worry when this incident happened in the vicinity of 4.30am," Fitzgerald told Macquarie Radio.

"Given that the season's about to commence there is nothing good that comes after midnight when you're out on the drink.

"They're looking for trouble or other people are aggressive (towards them).

"They're professional players and they shouldn't be intoxicated at all.

"Don't be intoxicated at Kings Cross on Monday morning at four o'clock."

It is not the first alcohol related incident for Hayne.

Just two years ago he was fined by Parramatta for allegedly biting a female whilst intoxicated at a nightclub.

Hayne signed a lucrative contract extension earlier this year, keeping him at the club until the end of 2010.

But Fitzgerald concedes the 20-year-old needs to continue to improve his behaviour.

"He has just got to learn there are appropriate standards of behaviour and he's got to minimise the opportunity to get into trouble," Fitzgerald said.

"You've got to keep working at it ... pull your head in is appropriate with Jarryd."

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