While adamant West Coast will continue to improve their off-field culture, skipper Darren Glass says it's time to focus on the club's on-field fortunes as the Eagles look to bounce back from a disastrous 2008.

West Coast won just four games last season - their worst campaign ever - as the club went to drastic lengths to address their problematic culture in the wake of Ben Cousins' drug-related fall from grace.

Chief executive Trevor Nisbett even admitted last season that the extra focus on the players' off-field behaviour took its toll on the team's performances.

But with the Eagles' troubles seemingly behind them, Glass said it was time for the club to focus on rebuilding itself as an on-field powerhouse.

"Look, I think we've made some massive changes with this group over the last couple of years and cultural change takes time so that will still be a priority here as it will be going forward for a long time," Glass said.

"But the real focus is football this season."

TAB Sportsbet has rated West Coast a $34 chance to snare the flag next season.

Although that outcome is unlikely, Glass is confident the Eagles can make a return to the top eight.

"The aim is to make the finals and I think we can get improvement across the board from senior players and from what you would call the middle tier and then of course you are looking for improvement from the younger guys," he said.

West Coast overhauled their coaching staff during the off-season, recruiting Scott Burns and Phil Walsh to replace sacked assistants Darren Harris and Tony Micale.

Daniel Metropolis, who served as West Coast's runner and an assistant in the sports science department, was also recently appointed as the club's backline coach while Neale Daniher has been brought in to assist Steve Woodhouse in the football operations role.

"There's some fresh faces around here," Glass said.

"They bring in some fresh ideas so it's an exciting place to be at the moment.

"You sit down and talk football with Walshy or Burnsy and you see those guys really know the game inside out.

"They are both very football smart, they've both got a bit of presence about them so I think they are going to have an immediate impact."

Brought to you by AAP © 2024 AAP