Andrew Lovett has embraced Essendon and is determined to make his time at the AFL club successful after he could not be traded, according to his manager.

The speedy winger's disciplinary problems in 2008 prompted the Bombers to seek a trade for the 25-year-old, but despite Geelong's interest, a deal could not be reached before Friday's deadline.

Lovett's manager Alex McDonald said his client had realised he needed to change to make a success of himself.

"He's embraced Essendon and he understands that's going to be his workplace," McDonald said.

"So he knows he needs to put his head down, get a lot fitter and play some good footy next year.

"It's a hard one, because he understood why Essendon wanted to trade him and encouraged him to look at other options.

"But it hasn't worked out, so he needs to make a success of it now."

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