Lance Franklin will be waiting at least another week before cracking the magical ton after managing just four goals in Hawthorn's 71-point AFL victory over West Coast.

Franklin started the match needing six goals to become the first man since Tony Lockett in 1998 to reach triple figures in the regular season.

The 21-year-old appeared on track early with two first-quarter goals and a third eight minutes into the second quarter but, with Eagles skipper Darren Glass tailing his every move, Franklin managed just 1.4 from that point to finish the match with 4.5.

Franklin, whose season tally stands at 98.79, will have the chance to join Peter Hudson (five times) and Jason Dunstall (six times) as Hawks to have reached the ton when Hawthorn tackle Carlton at Melbourne's Telstra Dome next Saturday night.

After leading by 21 points at half-time, the Hawks secured the 19.19 (133) to 9.8 (62) triumph with a blistering nine-goal third term highlighted by Franklin's 50m goal from the boundary line.

But the Hawks will be forced to sweat on several incidents, with the match review panel likely to examine ruckman Brent Renouf's high bump on Quinten Lynch, Sam Mitchell's head-high tackle on Ashley Hansen and Mark Williams' fist to the head of Eric Mackenzie.

West Coast's 17th loss of the season was a disappointing way to farewell retiring veteran Michael Braun, who collected 23 disposals in his final outing and was cheered off the ground by the 37,040 fans in attendance.

It took Franklin, who started the game in the centre square, 20 minutes to notch his first goal but it was worth the wait.

The Hawthorn star, denied possession by Glass up until that point, sharked the ball from a throw-in, spun off an opponent before slamming through the goal.

Franklin's second goal late in the term, a 55m roost, ensured the Hawks headed to the first break with a handy 21-point lead.

A free kick against Glass gifted Franklin his third goal early in the second quarter but that was Franklin's last score for the half as two goals in as many minutes from Eagles youngster Ben McKinley kept the Eagles in the contest at half-time.

But Hawthorn's runners, led superbly by Brent Guerra, Jordan Lewis, Shane Crawford, Clinton Young and Sam Mitchell, took control in the third quarter as the Hawks went on a scoring spree.

Franklin, however, struggled to get into the action, with Glass making several magnificent spoils to restrict the star Hawk to just one goal for the term, which came courtesy of a dubious push-in-the-back decision.

The game was over at three quarter time with the Hawks holding a 58-point lead but the race to the ton was still well and truly on.

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