Richmond's sponsorship with the Transport Accident Commission (TAC) is once again in grave danger after Jay Schulz became the second Tiger in four years to lose his licence for drink-driving.

Schulz, 19, was pulled over at 1am (AEST) Thursday in inner-suburban Prahran and charged on summons with driving with a blood alcohol level of between .05 and .07, and speeding.

He had his licence cancelled for six months.

The 21-game player, currently sidelined with an ankle injury, is believed to have been on his way home from a friend's home when he was pulled over.

Richmond immediately fined the promising utility player $5,000.

The Tigers were so furious their 16-year association with the TAC - which uses the motto `Drink, Drive, Bloody Idiot' - was at risk, they wanted to impose a far greater penalty.

"Given our relationship with the TAC as a major sponsor and the education process and all the things we've been through, I think five grand is the maximum fine under the (AFL Players') Code of Conduct and I think it's too low," said Tigers football director Greg Miller.

"Somewhere in the order of 10 ($10,000) or 15 ($15,000) would have been more appropriate, I would have thought.

"We're shocked because he's a fine young man and he's been in the system three years, so the amount of education he's had on this has been extensive ... and our relationship with the TAC is paramount to our ongoing viability, and unfortunately, Jay's let us all down."

In December 2001, former Richmond player Royce Vardy also jeopardised the club's TAC sponsorship when he was arrested with a blood alcohol level of .14.

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