Incoming Bulldogs chief executive Malcolm Noad declared his intention to guide the embattled NRL club through its current woes and remain at the helm for the next decade.

The Bulldogs announced Noad, 50, would take over the chief executive position vacated by club legend Steve Mortimer two weeks ago - the first positive news in weeks for a club which is embroiled in an ugly sex scandal.

Noad, a News Limited heavyweight and current NRL chairman, will take up his new post on April 13 and said he was excited about the challenge awaiting him.

"Fundamentally I have a tremendous love of rugby league, which might sound a little trite but it happens to be true," said Noad, who will resign his chairmanship of the NRL and his position at News Ltd on Friday.

"I think rugby league as (NRL chief executive) David Gallop has said, has got a black cloud over it at the moment.

"A lot of that black cloud relates to this club and I think if I can help remove that cloud by coming here to support the Bulldogs and help them move into the future then I'll be very happy.

"As far as I'm concerned I'm here for the long haul. I reckon I have about 10 years of work left in me.

"I'd like to have 10 years at the Bulldogs."

Noad only became a candidate for the job on Saturday after sharing a coffee with Bulldogs chairman and friend Doctor George Peponis.

Once he indicated his interest, Peponis wasted little time in setting the wheels in motion.

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