The National Rugby League has gone further into damage control, announcing a range of initiatives designed to improve players' attitudes towards women in the wake of the Bulldogs sex scandal.

The chief executives from the 15 NRL clubs endorsed the proposals at a meeting, including the idea of a "mentoring course" for senior players, who would help their younger teammates adapt to the pressures of professional football.

The players' leadership group would also help create an environment which promoted positive attitudes towards women.

The game's image has taken a battering since a Coffs Harbour woman made gang-rape allegations against six Bulldogs players on February 22.

While the Bulldogs players escaped to the NSW town of Orange for a two-day trip, the NRL revealed an additional $1 million would be ploughed into education and welfare programmes.

The NRL would increase its contribution to $33,000 per club - money made available when the clubs match that amount of funding.

NRL chief executive David Gallop lamented the fact people would view the latest efforts to clean up the profile of rugby league as reactive rather than proactive.

"It's a shame if anyone thought we weren't doing anything," said Gallop.

Sydney Roosters chief executive Brian Canavan quoted one of his colleagues as saying: "It's better to be reactive than inactive".

Other major points of interest to emerge from the meeting were:

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