North Melbourne have fined senior players Adam Simpson and Daniel Pratt $5,000 each over their part in the now-infamous chicken sex video, and disciplined a club staff member responsible for its publication on the internet.

Simpson and Pratt have admitted being among seven Kangaroos players responsible for producing the tasteless film, which has put a white-hot media spotlight on the club and AFL players in general over their attitudes to women.

And it emerged a member of the club's football department was responsible for allowing the video to become public.

"That staff member has been counselled, officially reprimanded under their employment contract and placed on notice for their behaviour," the Kangaroos said in a statement.

The announcement of the club's response to the scandal on Thursday came after coach Dean Laidley said he was unsure if Simpson and Pratt would play against Hawthorn on Sunday.

Laidley named Simpson and Pratt in a 25-man squad on Thursday, but won't have to make a decision on his final 22 until Friday.

He questioned whether Simpson and Pratt would be in the right frame of mind to play against the premiers following the fallout of the video scandal.

"We don't know if Adam and Daniel are going to play to be quite honest," Laidley said.

"We'll need to assess where they're at. It's thrown a bit of a spanner in the works in regards to our team selection.

"But we'll work closely with those guys and if they're fit to play they'll play.

"If not, we'll make some changes."

The video, meant to be only seen in-house but eventually broadcast via web site YouTube, featured a condom-clad rubber chicken performing sex acts set to a gangster rap song titled Move Bitch.

Titled The Adventures of Little Boris, it was condemned as degrading to women.

It features scenes involving a "woman" chicken being thrown against a wall and run over by a vehicle, before the "male" performs sex acts on the chicken carcass.

Simpson, a 15-year AFL veteran, and the experienced Pratt have both apologised profusely for their roles in the production of the film.

The Kangaroos said the sanctions on the players and staff member would be backed by several other initiatives to help educate players and staff about domestic violence and sexual abuse.

The playing group will fund a $10,000 donation to organisations involved in caring for and assisting victims of domestic violence and sexual abuse.

The players will also be provided with opportunities to work with such organisations to gain a better awareness of the impact of domestic violence and sexual abuse.

The AFL's respect and responsibility officer, Sue Clark, will be engaged to attend the club to educate players and staff.

Clark will inform both the players and staff about the AFL's respect and responsibility policy and work with management and senior players to create a policy specifically for the Kangaroos.

AFL chief executive Andrew Demetriou said he was satisfied with North Melbourne's response to the issue, while the AFL Players Association said the $5,000 fines handed to Simpson and Pratt were "appropriate".

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