The AFL have rescheduled Friday night's pre-season Cup encounter between the Western Bulldogs and Essendon from Darwin to Melbourne to help the fundraising effort for the victims of the Victorian bushfires.

Tickets go on sale on Tuesday morning, with all proceeds to be donated to the Victorian government's Bushfire Appeal Fund.

AFL chief executive Andrew Demetriou said the AFL and its partners, clubs and players would also support the ongoing appeal through a contribution on behalf of the AFL and its clubs.

"Our 16 AFL clubs, our AFL players, supporters and corporate and broadcast partners wanted to do something that would provide a coordinated football approach to this national tragedy, Demetriou said on Monday in a statement.

"We will announce other measures in the days and weeks to come, but this NAB Cup Bushfire Appeal game will enable both the competing clubs and also players from all AFL clubs to offer an avenue for football fans to show their support for local communities hit hardest by the bushfires.

"It doesn't matter who people barrack for, we want all football supporters to join as one to support this game and to support those communities who are trying to deal with the loss of friends, family and neighbours.

"From a more immediate point of view, our players and clubs are urging all of their supporters to give money and blood to assist the Victorian Bushfire Appeal Fund."

The match between the Bulldogs and Essendon - which was originally going to be played in Darwin on Friday night - will be televised nationally on FoxSports and in Victoria on the Seven Network from 2030 (AEDT).

In a separate initiative, Richmond raised $50,000 for victims of the bushfires after 100 supporters paid $500 apiece to be photographed with the 2009 team.

The full complement of 100 fans was filled within hours of the offer being made available on Monday morning.

"The club wanted to identify something that could be done pretty quickly," Richmond captain Chris Newman said.

"We sat down and came up with a practical way we could do something.

"We can contribute hopefully by the end of the week when we get the money in."

Hawthorn skipper Sam Mitchell said the 2008 premiers were also discussing what they could do to help people affected by the disaster.

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