NSW coach Phil Gould says the criticism of him by former State of Origin stars hasn't gone down well with the players and it's galvanised them for next week's Origin opener.

Gould, speaking on Friday after the final training session before breaking camp for the weekend, also said those who were expecting the Blues to wave the white flag at Suncorp Stadium next week were in for a rude shock.

Gould has been under fire for most of the Origin campaign, with NSW legend Brett Kenny the latest ex-player to take a shot.

Kenny told AAP on Thursday he hoped the Blues lost the Origin series 3-0 so Gould would get sacked.

"It`s getting very personal," said Gould, who has also come under fire from former NSW hooker Ben Elias.

"I guess most people are coming to terms with whether we can win this game, now we find out people don't want us to win this game.

"That gets very personal.

"It's very disappointing that ex-Origin players have come out.

"They're not hurting me.

"But I don't think these players deserve those sort of things said about them and it hasn't gone down very well.

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