The NSWRL held a press conference to announce Phil Gould would not step down as NSW State of Origin coach, but the man himself didn't even bother showing up.

NSWRL chairman Colin Love met with Gould to discuss the Sydney Roosters coaching director's refusal to deal with certain News Limited journalists and try and persuade him to keep the Blues coaching job.

"I don't propose to discuss publicly what we discussed privately," Love told the media throng at NSWRL headquarters in Phillip St.

"We had a good discussion and Phil is 100 per cent committed to the series.

"He recognises his duties and his obligations in the role of coach and carried out those duties impeccably last year without any criticism from any court and I expect the same thing this year."

But Gould himself was too busy to answer questions about his future and Love cited commitments with broadcaster Channel Nine for his absence.

Gould told Channel Nine: "It's a drama that the game doesn't need, and I'm sorry for that, but at the end of the day it was an issue that I had to get sorted out in my own mind.

"I'll do the job and do it the way I've always done it."

Love said he believed Gould would refrain from shunning News Limited during the Origin series between NSW and Queensland, which kicks off in Brisbane on June 11.

In a response to a question from a News Limited journalist asking whether Gould would speak to the organisation only under duress, Love said: "You know the way that Phil conducted himself during the course of the series last year.

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