AFL chief executive Andrew Demetriou has slammed soccer's international governing body over the failed Australian World Cup bid.

He called FIFA a disgraceful rabble.

While Demetriou raised concerns about scheduling and access to venues during the bid process, he said on Saturday he felt no joy when the Australian campaign only gained one vote in losing to Qatar's controversial bid.

"I felt incredibly disappointed for the individuals involved," Demetriou said on ABC radio.

"They didn't deserve to be humiliated like that by a group of people who I think are a disgraceful rabble, FIFA, what they can get away with and what people don't challenge them on.

"I don't think anyone deserves to go and present (their bid) and find out before the vote before they walk in (for the decision)."

Meanwhile, the 17 captains have asked for help from the AFL over concerns about the invasion of player privacy in the media.

Demetriou has revealed the league will start approaching media outlets to discuss the ongoing issue.

He said the captains raised the issue earlier this month at their annual lunch with the league on the day of the season launch.

"This issue is really disturbing them, this invasion of privacy from the media," Demetriou said.

"What they're more concerned about ... is invasion sometimes turns to inaccurate reporting, when facts aren't correct.

"They asked us to take that up on their behalf and we plan to, because it's a really serious issue."

Demetriou declined to discuss how the league would tackle the problem, but stressed the AFL needed the media, and vice versa.

"The worst result is boycotting interviews - we need the media," he said.

Demetriou said two prime examples were Saints captain Nick Riewoldt and team-mate Sam Gilbert, who were caught in the club's nude photo scandal.

"He (Riewoldt) has had a battering over summer and it's affected him ... it's had an effect on Sam Gilbert," Demetriou said.

Brought to you by AAP © 2024 AAP