Players' Association chief Matt Finnis launched an attack on AFL boss Andrew Demetriou on Thursday in the continuing dispute over revenue.

Demetriou has been briefing players from AFL clubs in a bid to correct what he sees as misinformation being spread by the AFLPA, according to a report on Nine's The Footy Show.

The AFL boss told the players from at least one Melbourne-based club that Finnis and his staff had no comprehension of the real figures involved in the debate, the TV program said.

Finnis said he was disappointed with the attack.

"The AFLPA is committed to getting an agreement and such behaviour is not very constructive or useful to that process," Finnis said in a statement supplied to the program.

"I think the energies of all involved are best spent on good-faith negotiations which is surely the expectation of the players, the clubs and footy supporters."

St Kilda midfielder Nick Dal Santo said Demetriou had put his views strongly to the Saints' players and administration on the AFLPA's push for a three-year deal with a fixed 25-27 per cent of all football revenue - about $220 million a season, based on Association figures.

"It started off in regard to the AFL and how it's growing the game and then it turned into a bit of a CBA (Collective Bargaining Agreement) conversation," Dal Santo said.

"He didn't name names but he did basically say that the figures that we had been told from our representatives, being the AFLPA, were inaccurate and they didn't have a great grasp of what's going on."

Asked if Demetriou was being disrespectful to the AFLPA, Dal Santo said: "I think it was, yes.

"If you are potting them (criticising the AFLPA), you are potting us as a playing group," Dal Santo said.

Collingwood forward Chris Dawes said the players were right behind the AFLPA.

"If he (Demetriou) is going to be criticising Matt Finnis, and he didn't name him at our club talk, in a way I think we as players should take offence to that," Dawes said.

"I don't think he's right that he's criticising us. From a players' point of view, it's not great."

Demetriou has previous described the AFLPA's bid for a percentage model for the revenue deal as a lazy way to do business.

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