Hawthorn remained unbeaten after seven games of the AFL season with a 65-point drubbing of Collingwood at the MCG.

Lance Franklin found his radar to boot six goals, Jarryd Roughead also booted six, Mark Williams kicked five and Sam Mitchell dominated in the centre to finish with 39 disposals as the Hawks won 24.10 (154) to 13.11 (89).

But onballer Luke Hodge suffered what appeared a hamstring injury at the start of the third quarter after he set the game alight in the first half.

Hodge's injury marred an impressive performance from Hawthorn, who passed what coach Alastair Clarkson thought would be a major test.

However the big-match atmosphere and an attendance of 76,048 inspired the Hawks who settled into the match after Collingwood made an encouraging start and then slammed on 10 goals in the last quarter.

The Magpies began well enough with two of the first three goals, but the Hawks booted four unanswered majors and then the first of the second quarter to open a gap the Magpies could not bridge.

Hodge was probably the best player of the first half, as he kicked a goal on his non-preferred right side and then booted the first of the second with the outside of his left boot.

He left the field after grabbing at his right hamstring just as he kicked the ball to Franklin early in the third term and did not return.

Even with Hodge gone, the Hawks dominated the second half.

Mitchell constantly won the ball from stoppages, while Shane Crawford and Brad Sewell helped lead a midfield too precise for the Collingwood counterpart.

Franklin had been quiet early, but cut loose in the second half - he booted all his goals after half-time - and largely did as he pleased.

His fourth goal, early in the final quarter, sealed the contest after he easily out-bodied Magpie Tyson Goldsack and put through a goal.

Franklin, who finished with 21 disposals, 10 marks and also four behinds, now has 36 goals for the season.

Roughead's strong marking was again a feature, and he and Williams proved what a dangerous attack Hawthorn have, alongside Franklin.

In contrast, Collingwood's most damaging players were well down.

Centre half-forward Travis Cloke went goalless and was beaten by Trent Croad, Alan Didak was very quiet in the first half but lifted, Josh Fraser was beaten in the ruck and Paul Medhurst managed only one goal after six on Anzac Day against Essendon.

Tarkyn Lockyer fought hard in the forward line to finish with four goals, and Heath Shaw, Scott Pendlebury and Marty Clarke got plenty of the ball between them, but did not have the impact of their opponents.

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