Nine may scale back Games coverage
The Nine Network is threatening to scale back its coverage of the Melbourne 2006 Commonwealth Games in a bid to offset multi-million losses expected from broadcasting the event.
Nine Network chief executive Sam Chisholm flew to Melbourne recently for crisis talks with Melbourne 2006 chairman Ron Walker and Games sales and commercial manager Ty Speer, The Age newspaper reported.
Mr Chisholm is believed to have "read the riot act" to Games representatives, warning the network stood to lose $20 million on its coverage of the event under the terms of the rights agreement.
He told Games organiser a major boost in advertising revenue was needed to ensure the planned blanket coverage of the Games went ahead, the newspaper reports.
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