The Bulls dumped their rugby stadium announcer Rian van Heerden for the second time in three years for making derogatory remarks at the New South Wales Waratahs.

Van Heerden called the Waratahs "sheep rooters," and insulted individual players in English and Afrikaans during a Super 12 game at Loftus stadium on Friday.

There would be a new stadium announcer for the Bulls' next Super 12 home game against the Cats on May 8, chief executive Stephan Pretorius announced in a statement.

"The Bulls and the (national championship) Blue Bulls have worked very hard over the last three years to build a brand that is respected nationally and internationally. It is felt that actions such as that of the announcer ... has no place in rugby and no place at Securicor Loftus.

"The rugby that the Bulls have been playing is good enough to promote the brand without resorting to derogatory remarks about opposition teams."

The statement apologised to spectators, but not to the Waratahs.

Van Heerden was also fired as the stadium announcer two seasons ago when he insulted several visiting teams and made disparaging remarks about them in Afrikaans.

He remained unrepentant for his comments.

"When I'm at Loftus, my work is to drum up support for the Bulls. It's all about psychological warfare, because every visiting team is our enemy. My work is to make sure the Bulls win," Van Heerden told the Bulls' web site today.

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