AFL clubs have backed Andrew Demetriou's appointment as the new chief executive, with Carlton president Ian Collins pleased the league had promoted from within.

Demetriou, currently the AFL football operations general manager, was named as Wayne Jackson's successor and will formally take charge after the grand final.

Collins, who once held Demetriou's current position and in 1996 was overlooked for the AFL chief executive's job behind Jackson, endorsed the appointment.

"We support it strongly, it's the right appointment and he deserves the position, and it's good to see they're promoting from within," Collins said.

"It's the right path to take, he's dealt with all the issues and as a football operations person he's always been in a troubleshooter position, so the transition will be smooth."

Geelong chief executive Brian Cook, one of three other candidates short-listed for the job, thanked the AFL for the chance to apply.

"I felt the process was fair and I wish Andrew all the best in his new role," Cook said.

"From my point of view it is now business as usual with the Geelong Football Club."

West Coast chief executive Trevor Nisbett, tipped as a possibility to take on Demetriou's current role, ruled himself out.

"At this stage I am not that interested in that job, I'm very happy with what we have done at the club and I believe we are on the up and I think we have wonderful few years ahead of us and I want to be a part of that," Nisbett said.

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