Sydney superstar Adam Goodes says player demands for a bigger share of AFL revenue are set to grow louder now that the league's massive new broadcast deal has been confirmed.

The AFL announced a $1.253 billion agreement for TV, internet and mobile rights for 2012-16 on Thursday and Goodes said players wanted a "bigger piece of the pie".

"We feel like we've been doing the hard work for the last five years, we want to start reaping a bit of the benefits," the dual Brownlow Medallist said.

"If you're at the end of your career like I am, or you're one of those players who are three or four years in, you really want to see some of the benefits for the hard work that we've been able to do in the last five years."

Goodes is the Swans' delegate on the AFL players' association (AFLPA), which wants the AFL to lock in 27 per cent of its revenue for player salaries.

"Those sorts of discussions will definitely heat up in the next couple of months and hopefully we can get the deal that we want," Goodes said.

St Kilda coach Ross Lyon said it was the players who made the game the spectacle it was and they deserved to be suitably rewarded.

"It's not just monetary rewards, it's about looking after the total athlete and their professional development," Lyon said.

"I know (AFL chief executive) Andrew Demetriou and (chief operating officer) Gillon McLachlan, they have a great reputation for making it win-win for all parties."

AFLPA chief executive Matt Finnis said the league deserved credit for negotiating the deal and now had the chance to use the money to make the AFL the preferred code for the nation's best athletes.

"We have a goal to partner with the league and clubs to ensure the careers of AFL players are the best sporting careers in the country," Finnis said.

"We want to attract the best athletes in the nation for many years to come.

"This deal provides a wonderful opportunity for the game, its clubsand players to achieve this goal."

Brought to you by AAP © 2024 AAP