Paul Roos is sticking to his "theory" that his AFL coaching career is over.

The 47-year-old Roos missed the AFL finals only once in his eight full seasons in charge of the Swans.

Sydney were beaten by five points in Saturday night's semi-final against the Western Bulldogs at the MCG and on Monday Roos dined with his players at a Surry Hills pub in inner-city Sydney.

Now retired, Roos will coach the Swans academy in 2011 and work in the media. But with several clubs expected to go after him for the 2012 season, the popular mentor is set to be the target of some huge offers.

"Everything that I'm doing at the moment is geared towards not coaching," Roos told Foxtel's On The Couch program on Monday night.

"All I can do is continue to tell people what I've said many many times before. I've moved on.

"I've really enjoyed my time in coaching, it's been a fantastic experience," the 2005 premiership coach added.

"But now I've moved on, working for the academy, working for the media, I'm looking forward to doing those things.

"All I can do is make a decision based on what's happening at that particular time.

"The decision I've made is not to coach again and everything I'm doing now moving forward is based on that theory that I won't be coaching again."

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