The NSW government has given the Central Coast Bears $100,000 to help the National Rugby League hopefuls break back into the national competition.

NSW Premier Kristina Keneally on Monday announced the state would fund the appointment of a strategic business manager for the Bears, to push their case for inclusion in the NRL.

"The Central Coast is a region in its own right and we think it deserves its own team in the rugby league," Ms Keneally said in a statement.

"We're proud to support the people of the Central Coast in their bid to bring back the Bears."

Currently known as the North Sydney Bears, the club was merged with Manly in 2000 to form the unsuccessful Northern Eagles.

When the Northern Eagles failed, and the Manly Sea Eagles rose from the ashes in 2003, the Central Coast was left without an NRL club.

The North Sydney Bears are now playing in the second-tier NSW Cup competition.

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