AFL chief Andrew Demetriou has admitted Sydney isn't ready for a second team but the city is getting one anyway.

That's according to Swans coach Paul Roos, who has revealed details of a conversation he had with Demetriou on the subject this week.

Roos says Demetriou also told him that establishing a second AFL club in Blacktown in 2012 will hopefully help the new team and also the Swans build the code in the fickle Sydney market.

"The AFL acknowledges that Sydney is not ready for two teams," Roos told reporters at the SCG on Friday.

"They are going to do it anyway and they feel by doing it, it's going to generate some of the things that we haven't been able to completely do and that's get a lot of kids playing, TV ratings up, memberships (up), all those sorts of things.

"He (Demetriou) would acknowledge that the city is not ready for two teams, which he said to me yesterday (Thursday).

"But they're going ahead with it and hopefully by doing it, those things will start to happen and it will help the Sydney Swans footy club in promoting the game in NSW."

Competing for sponsorship dollars and fans with a second Sydney team is another burden for Roos and the Swans delivered compliments of the AFL, following Demetriou's comments during 2005 in which he criticised the Swans for playing unattractive football.

Sydney were labelled "ugly ducklings" by the media and defied their critics by breaking a 72-year premiership drought in 2005.

Speaking at the new Blacktown Olympic Park AFL-cricket facility on Friday, Demetriou said the AFL commission required evidence of the new team's capacity to excel in forty areas.

They will have to establish a strong fan base of supporters and potential members, build strong support levels from business partners, connect with the community and develop an identity that reflects and is owned by the people of the region.

Demetriou said a Community Advisory Group would gather information for the next nine or 10 months.

"We would hope by next February-March to be in a position, having discussed and consulted with our clubs along the way with some of the progress reports, that we would be in a position to decide on a license," Demetriou said.

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