Strong-marking, goal-kicking forwards proved the difference for Hawthorn, which beat Collingwood by eight points in the round 13 AFL game at Telstra Dome.

The Hawks were able to call on Lance Franklin for four goals, Jarryd Roughead for three and Tim Boyle for two, and that trio proved pivotal in the 15.5 (95) to 12.15 (87) win, played before a big crowd of 50,248.

Hawthorn also had to withstand another inspiring Collingwood performance in one of the contenders for game of the season.

The Magpies rallied from 16 points down in the last quarter to hit the front, before Hawk Michael Osborne marked and restored Hawthorn's lead for good, Roughead then booting the sealer.

After a tough first half where both sides' midfields shared periods of dominance and a point separated the sides at the main break, Franklin and his mates played significant parts in the third quarter and the start of the last.

They all took big grabs inside 50 metres, and were able to stretch the undermanned Collingwood backline - still missing a handful of its best defenders - beyond its limit.

The Magpies were unable to match the Hawks' efficiency in attack and were also ruing a bad conversion rate, as they failed to make the most of their opportunities when shooting for goal, in contrast to the Hawks' good finishing.

Hawthorn looked to have won the arm wrestle when Franklin again proved too strong in the air for Tyson Goldsack and then Shane Crawford booted another goal, which put the Hawks 16 points up seven minutes into the final quarter.

But Collingwood rallied and conjured goals through some hard running and desperate ball use, and looked like winning against the odds when Dale Thomas marked Dane Swan's quick kick in the goalsquare and put the Pies in front.

But Osborne's strong mark when two Magpie defenders could not apply a spoil and resultant goal and Roughead's contested mark and major continued the Hawks' strong season, and put them on nine wins, equal with reigning premiers West Coast.

Collingwood now have an 8-5 record and find themselves among a ruck of teams on 32 points.

Hawthorn's win was their first over Collingwood since 2003.

Midfield stars Crawford and Sam Mitchell were two of Hawthorn's best, along with Osborne, Franklin, Roughead and Chance Bateman, while Boyle appeared to injure a hamstring in the third quarter.

Collingwood's best included Swan, defender Nick Maxwell, onballer Shane O'Bree and Irishman Martin Clarke, who booted the first three goals of his career.

Debutant Ben Reid showed good signs although was wayward when shooting for goal, but the Magpies badly missed the presence of the suspended Anthony Rocca in attack.

Magpie forward Alan Didak ended a turbulent week, in which he was interviewed by police over his encounter with alleged CBD gunman Christopher Hudson, by playing, although he had a largely quiet night.

Didak was jeered by Hawk fans whenever he got the ball, but did get a long and loud applause from Magpie fans when he snapped a trademark goal in the second quarter and then booted one in his side's charge in the last quarter.

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